H. Jon Benjamin, the Voice of Archer and Bob’s Burgers, Is Now Also the Face...
You know his distinctive baritone voice, especially if you're a fan of animated super-spy Sterling Archer or the can of mixed vegetables in Wet Hot American Summer, but rarely do you see H. Jon...
View ArticleCB2 Stays Open Late for a Series of Live Concerts to Get Younger Customers in...
Brands are discovering that live music can be a great tool to help connect with people. CB2 is using it as a way to get more consumers (likely younger ones) to stop into its stores. The brand recently...
View ArticleOften Imitated, Burt Reynolds’ Iconic Cosmo Shoot Became an Advertising Go-To...
One of the most lasting aspects of Burt Reynolds' charm was that he straddled the line between safe and risky--the kind of guy you might follow on any journey, even if you thought twice about bringing...
View ArticleNielsen Estimates That 119.9 Million U.S Homes Have TVs for the Upcoming Season
TV ratings might be down, but according to Nielsen, more U.S. households than ever have access to television content. Nielsen said today it has updated its national television household universe...
View ArticleThe Ad Council Helps Teens and Young Adults ‘Seize the Awkward’ During...
Whenever the subject of mental health comes up, there is often a strong emphasis placed on the need to check in with loved ones regularly. While the necessity of communication is obvious, we rarely...
View Article2 More Women Sue Innocean, Alleging Wrongful Termination and Discrimination
Two women formerly employed by Hyundai's ad agency Innocean USA filed suit last month against the company in California's Orange County Superior Court, seeking damages and jury trials. Their claims...
View ArticleRoger Federer Leads a Cosmopolitan Cast of World Travelers in New Rimowa...
Travel isn't an act--it's an identity. That's the key takeaway from this new campaign promoting Rimowa, a classic German luggage-maker eager to reintroduce itself to the world with the help of tennis...
View ArticleThis Bank’s Mobile App Shows That Payback Doesn’t Have to Be a You-Know-What
When you borrow money from friends, always pay them back in a timely fashion -- or else they might pay you back, as it were, in some especially nasty ways. Watch this amusingly mean-spirited spot by...
View ArticleOn the Road to Brandweek: Levi’s Jennifer Sey Discusses Agencies and...
There aren't too many brands with as many stories to tell as Levi Strauss & Co. An apparel staple and an American cross-cultural icon for well over a century, a well-worn pair of Levi's more likely...
View ArticleTwitter Is Huddling Up for the 2018 NFL Season With 3 Livestreamed Shows
The 2018 National Football League season kicked off Thursday night, and Twitter marked the occasion by revealing details about livestreamed shows on its network from NFL Media and ESPN, as well as...
View ArticleNew Effects Are Coming for Instagram’s Superzoom Feature
Instagram confirmed that it is in the process of rolling out six new effects for its Superzoom feature, which initially debuted in October 2017. Superzoom enables Instagram users to zoom in on a single...
View ArticleVerizon Is Facing a C-Suite Exodus at Oath
All but one of Oath's C-suite executives are on their way out at Verizon after The Wall Street Journal reported Friday morning that Oath chief Tim Armstrong is in talks to exit the unit he started. Two...
View ArticleAmex is Upping its Technology Game to Turn Heads at the U.S. Open
In 1993, tennis champs Steffi Graf and Pete Sampras took home the championship trophies at the U.S. Open. That's also the first year financial services company American Express partnered with the...
View ArticleLes Moonves Hit With New Sexual Assault Allegations as He Prepares to Leave CBS
Six weeks after the New Yorker's explosive story in which six woman accused CBS Corp. chairman and CEO Les Moonves of sexual harassment and intimidation going back several decades, the magazine has...
View ArticleAs Traditional Publishing Fades Away, Publishers Need to Find New Means of...
Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market...
View ArticleUber Hires Rebecca Messina as Its First Chief Marketing Officer
Uber has hired its first marketing chief. The brand announced today that Rebecca Messina will start in early October. "I'm thrilled to welcome Rebecca to Uber," Dara Khosrowshahi, Uber CEO, said in a...
View ArticleFacebook’s Community Help Feature Will Now Be Available via Facebook Lite
Facebook is extending its Community Help crisis-response features to its Facebook Lite application for people in areas with poor connectivity or limited access to the internet. The social network...
View ArticleNPR, iHeartMedia CEOs Explain Why We’re in the ‘Golden Age of Audio’
Fresh off their on-stage discussion at the Interactive Advertising Bureau's Podcast upfront, Adweek caught up with Bob Pittman, chairman and CEO of iHeartMedia and Jarl Mohn, CEO of NPR to hear their...
View ArticleThese Artists and Designers Transformed Goodwill Clothing Into High Fashion
A quest for next-level fashion isn't necessarily the domain of the world's catwalks. In fact, some serious gems can be found in the most unexpected places--like Goodwill. The element of surprise is a...
View ArticleDespite Initial Blowback for Its Controversial Kaepernick Ad, Nike’s Sales...
Nike reportedly saw a fairly major sales boost over the Labor Day holiday last week--and chances are, it has Colin Kaepernick to thank. Edison Trends, a digital commerce research firm, reported that...
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