Twitter Taps Refinery29 COO as Its New Head of Twitter Client Solutions
Refinery29 chief operating officer Sarah Personette will join Twitter in mid-October as head of its Twitter Client Solutions global sales team. She will be based in New York and report to head of...
View ArticleDeloitte Is Buying a Marketing AI Platform to Expand Its Ad-Tech Holdings
Deloitte is buying marketing tech firm Magnetic Media's artificial intelligence platform as the company pushes further into the advertising and marketing tech space. The consultancy said it plans to...
View ArticleU.S. Media Agency Report Names Publicis and IPG as 2018’s Current Biggest...
COMvergence released its report of the best-performing media agencies through the first half of 2018, revealing Publicis Groupe's Blue 449 as the top shop in terms of new billings due to its retention...
View ArticleInstagram Added Personalized Emoji Shortcuts for When Users Comment
Instagram quietly added personalized emoji shortcuts above the keyboard in its iOS and Android applications for when people comment on posts. The Facebook-owned photo- and video-sharing network...
View Article5 Steps for Instilling a Diverse Culture in Your Agency
If innovation is the brains behind a modern global agency, then diversity is certainly its heart. As my startup has grown, I've come to realize that a commitment to culture is just as important as a...
View ArticleWith a Life Told in Reverse, Nike Once Again Powerfully Celebrates an...
An athlete plagued by controversy, nettled by league officials, enduring obstacles that many feel are put in place by systemic racism. It's been an ongoing reality for Colin Kaepernick and, this week...
View ArticleOn the Road to Brandweek: Bumble’s Alexandra Williamson Discusses Their Shift...
In this age of toxic discourse from all corners of social media that all too often takes a hard turn into outright misogyny--including from our most senior leaders--nothing was more ready for...
View ArticleNetflix Could Lose a Quarter of Its Subscribers If It Ever Starts Running Ads
Consumers like Netflix exactly how it is--at the current price and without ads--according to a new survey from media research company Hub Entertainment Research. And if the streaming service would ever...
View ArticleUnder New Owner, Gawker Is Getting Relaunched
Gawker is relaunching, likely in the first half of 2019. A holding company owned and managed by Bustle Digital Group founder Bryan Goldberg won a bankruptcy auction for the website and its assets in...
View ArticleKenzo’s Creative Director Produced a New Kind of Fashion Film Starring Milla...
Kenzo's spring 2019 show won't hit runways until later this month in Paris, but the brand still put its stamp on New York Fashion Week with the premiere of The Everything, a Kenzo-branded fashion film...
View ArticleAdults in the U.S. Don’t Trust the News They Get via Social Media, But They...
The majority of adults in the U.S. don't believe the news they see on social networking sites, yet they keep coming back, largely due to convenience, according to a new survey from Pew Research Center....
View ArticleOne-Handed Seahawks Linebacker Shaquem Griffin Stars in Dramatic New Gillette...
Colin Kaepernick may have earned the lion's share of press attention regarding Nike's new "Just Do It" effort, but he was not the only athlete honored. The 23-year-old rookie and Seahawks linebacker...
View ArticleThis Frozen Pizza Brand Is Natural. Their Ads Are Anything But
Frozen pizza tends to lack natural ingredients, not to mention pronounceable ones. With that in mind, an offbeat campaign for frozen pizza brand, Real'Za Pizza, promotes natural ingredients in ......
View Article24 New Languages Were Just Added to Facebook’s Automatic Translation Services
Facebook added 24 new languages to its automatic translation services, bringing its total language directions--pairs of languages that it offers translation between--to 4,504. The newly supported...
View ArticleFacebook: Here’s How to Share a GIF in a News Feed Post
Did you know that Facebook allows you to include GIFs in the posts you share to your News Feed? Our guide will show you how this works. Note: These screenshots were captured in the Facebook application...
View ArticleHow Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out
More marketers believe influencer marketing is an essential part of their media plans. Activate reported in April that 62 percent of marketers say they are growing their influencer marketing budgets...
View ArticleYour Company’s Tone on Social Media Matters More Than You Think
Social media has been praised for helping brands become more conversational. Approachable, everyday language and humor can humanize brands, and this gives companies a new avenue for connection: A...
View ArticleHulu and Discovery Expand On Deal to Stream Additional Network Programming
Hulu and Discovery Inc. are expanding their partnership to put more programming on the streaming service. The agreement, which stretches over multiple years, will bring almost 4,000 aired episodes of...
View Article3 Benefits to Using Facebook’s Value-Based Lookalikes
Value-Based Lookalike Audiences, which launched in 2013, has been labeled the "bread and butter" for most Facebook marketers. Lookalike targeting, a popular advertising technique across many areas of...
View ArticleGet an Exclusive Look at Uber’s New Brand Revamp
Uber has spent the past year trying to convince customers that it has put its problematic reputation in the past. And what better way to usher in a new era than with a complete rebrand? Today, Uber is...
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