KFC Expresses Remorse for the Utensils Left Behind by Its ‘Finger Lickin’...
Sincere apologies are hard to come by in this world, but every now and again, a brand is compelled to express public remorse. For KFC Canada, the time has finally come for a reckoning with all the...
View ArticleInside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long...
For generations, the mutterings of fans who witnessed improbable on-field moments fueled the myth that National Football League Games were scripted. When former NFL player Arian Foster claimed earlier...
View ArticleYouTube’s Latest Ding Raises Questions Over Its Compliance With Apple’s...
Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers to get peoples' consent to track them. The resulting lack of...
View ArticleBuilding a Community for Wellness With WW’s Amanda Tolleson
As Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old...
View ArticleNeiman Marcus Explores ‘New Frontiers’ as Both a Seasonal and Strategic...
For its new Fall Book and accompanying campaign, Neiman Marcus intentionally took a page from its storied past--something its new leadership is also doing as it charts a new course strategically for...
View ArticleAdweek Podcast: Inside Jurassic Park’s 30th Anniversary Celebration
Move over Barbie-there's another legacy brand pulling out all the nostalgic stops. In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and guest co-host Heide Palermo are...
View ArticleAdweek’s 2023 Media Plan of the Year Winning Campaigns
For more than 20 years, Adweek has been highlighting the industry's most creative campaigns and their respective teams. This year sees 24 honorees in various categories, such as Best Use of Branded...
View ArticleThe Future of Digital Experiences: Less Intrusive, More Intuitive
Marketing's least attractive quality is acting too desperate for attention. A customer journey must begin with awareness and familiarity, but getting that attention should not be as obvious as...
View ArticleMedia Plan of the Year 2023: These Winning Strategies Helped Brands Reach New...
Standout media agencies make their clients' marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use...
View ArticlePrime Video’s Shock and Awe Strategy for The Boys Season 3
Get noticed. That's the point, right? Get the product or service noticed and make people feel something. Leave them transformed and more willing to act--whether that means a click or purchase. For...
View ArticleSocial Media Manager Burnout Is Nothing New But It’s Escalating
Search "social media manager" on LinkedIn's job board and these are just some of the role responsibilities you'll find: Run all social accounts for organic and paid initiatives (Twitter, Facebook,...
View ArticleMeeting of the Plant-Based Minds: Food Leaders Consider a Coalition to Boost...
Plant-based meat makers--suffering from sales drops, stepped-up attacks from Big Beef and bruising press--are considering creating a coalition similar to those behind renowned marketing campaigns like...
View ArticleEarly Numbers Show How GenAI Can Reduce Agencies’ Carbon Footprint
In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging on how environmentally beneficial AI is for campaign creation....
View ArticleThe Speed of Culture Podcast: A Journey of Science, Humanity and Innovation
Imagine a brand going from being completely unknown to appearing in every newspaper overnight. That's what happened to Moderna amidst the Covid-19 pandemic. Initially recognized for its vaccine...
View ArticleEIBWC Podcast: The Evolution of Multicultural Marketing
What can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of...
View ArticleNiantic’s 8th Wall AR Platform Adds New GenAI Developer Tools
To make it easier for developers to create WebAR experiences, Niantic's 8th Wall platform debuted support for "GenAI Modules" that will allow teams to quickly add tech from Inworld AI and OpenAI to...
View ArticleTo Sell Great Work to a Client, Every Big Idea Needs a Champion
A great creative idea needs a champion. Without one, many ideas would never reach consumers. Imagine a world without "1984," "The Man Your Man Could Smell Like" or "Taste the Rainbow." It would be a...
View ArticleTalking Tofurky: Plant-Based Food Marketers Imagine Their ‘Got Milk?’
A movement is afoot among players in the plant-based food space to form a coalition to boost sales and combat stepped-up attacks from Big Agriculture, with an ultimate moonshot being the category's...
View ArticleDeion Sanders and Nick Saban Face Another GOAT in Aflac College Football Spot
The 2023-24 college football season is nearly upon us, and Aflac is bringing back some familiar faces in its new sports marketing creative. Coaches Deion "Coach Prime" Sanders and Nick Saban have...
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