Method’s Playful Proclaimers Remake Shows the Fun and Good in Cleaning
There's more to Method than useful, great-smelling cleaning products; the brand uses plant-derived ingredients and recycled bottles manufactured in a sustainable soap factory in Chicago. Showcasing the...
View ArticleHow Brands Can Use Platforms to Innovate and Drive Growth
At Cannes Lions, BBH founder Sir John Hegarty noted that the festival had lost its creative North Star. "I keep hearing conversations about platforms--I don't need to catch a train. Can we talk about...
View ArticleMark Penn’s Stagwell Group Secures $260 Million From Private Equity Firm
Mark Penn's Stagwell Group, a portfolio of self-described digital-centric marketing and research companies, announced today the completion of a $260 million capital raise from investment funds managed...
View ArticleThese Bud Light Fridges Will Unlock Once the Cleveland Browns Finally Win a Game
If you're a Cleveland Browns fans, or just a football fan in general, you'll know that it's been a rough couple of seasons for the Browns franchise and fans. In the last two seasons, the NFL team has...
View ArticleNew Study Emphasizes 3 Areas Retailers Should Focus on for the Holidays—and...
Salesforce really wants brands to strategize for the most wonderful time of the year all year long. In a new report, titled Shopper-First Retailing, the CRM powerhouse, along with Publicis.Sapient,...
View ArticleWPP’s Burson Cohn & Wolfe Acquires Creative Shop HZ
Burson Cohn & Wolfe (BCW), a WPP-owned communications agency formed via the merger of PR firms Burson-Marsteller and Cohn & Wolfe, announced the acquisition of HZ, an independent, integrated...
View Article3 Ways Virtual Assistants Can Overcome Road Blocks and Stand Apart From...
Nowhere is artificial intelligence evolving as quickly as with the virtual assistant "wars" playing out. Siri, Alexa, Cortana, Google Assistant and the entry-level players are locked in an innovation...
View ArticleSofa Startup Burrow Knows You Would Rather Be Doing Absolutely Nothing Right Now
A quick scroll through the old Instagram feed on any given day might lead you to conclude that there's just not enough going on in your life. For example, have you spent every weekend this summer...
View ArticleAdidas and Twitter Are Teaming Up to Livestream High School Football
Adidas and Twitter are teaming up on Friday Night Stripes, a slate of eight livestreamed high-school-football games featuring nationally ranked teams. The games will be available to logged-in and...
View ArticleActivision Consolidates $100 Million Global Media Account With OMD
About a month after retaining 72andSunny as its creative agency of record, Activision, the video game giant behinds such franchises as Call of Duty and Destiny, has consolidated its global media...
View ArticleAs Publishers Build Experiential Events, Bustle Digital Group’s Newest...
Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made...
View ArticleWhen a Grip Becomes a Director, You Get This Beautifully Lit Microbrewery Ad
Sometimes it pays to eavesdrop on conversations. In the case of Milwaukee director Josh Halverson, it led to a beautiful ad for a local microbrewery. "For me, the life of all cinema starts with...
View ArticleHow Long Can The Trade Desk Ride Its Current Wave of Success?
The ad-tech sector has taken it on the chin over the last couple years, with the ever-growing dominance of Facebook and Google, early stage investors impatient for an exit and increased public scrutiny...
View ArticleNorthwestern Mutual Sends Media Account to Horizon Next
Northwestern Mutual has chosen Horizon Next, the direct marketing arm spun off from Horizon Media as a stand-alone entity last year, as its agency of record following a review. Horizon Media declined...
View ArticleRyan Reynolds’ Snarky Out-of-Office Emails Are So Popular, They Melted His...
Ryan Reynolds doesn't mind telling you his email address. In fact, he just shared it on national television. There's just one problem if you're trying to reach the actor turned owner of Aviation Gin:...
View ArticleDennis Quaid Gets Super Meta About Insurance in Esurance’s Clever New Spot
Introducing your new favorite brand spokesperson: Dennis Quaid for Esurance. The actor stars in a new spot for the brand as part of Esurance's new brand platform, created by Leo Burnett Chicago. While...
View Article3 Ways for Marketers to Integrate Marketing Into Strategies
Over the past few years, we've seen Facebook, Google, Amazon and Apple doubling down on machine learning and automation. With both maturing quickly and more platforms following suit, we're beginning to...
View ArticleOlay Celebrates the Fearless Women Who Are Tired of Being Told They’re ‘Too’...
If you've ever been called "too" something--too much, too ambitious, too emotional, whatever--you know it can be a gutting experience. The insult is apparently so common, women told Olay, they're tired...
View ArticleInstagram Reacted to the Hack That Locked Users Out of Their Accounts
Amid widespread reports of a hack locking Instagram users out of their accounts, the Facebook-owned photo- and video-sharing network shared steps victims should take to restore their accounts, as well...
View ArticleFacebook Birthday Fundraisers Have Raised Over $300 Million in Their First Year
Facebook celebrated the first birthday of its birthday fundraisers by announcing that more than $300 million has been raised for nonprofits through the feature. Head of product, social good Asha Sharma...
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